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Which are the right keywords ?
Before choose the keywords ask yourself which word combinations are people likely to use in searching for your
products or services? Think of the words you would use to find a site like yours using a search engine.Ask your
customers or friends what words they would use to find your site.
A recent survey of over 22,000 visitors conducted by the six major search engines found that the majority of searches
were conducted under multiple keywords and phrases:
Single keyword 16% -- 29%
Multiple keywords / phrases 50% --77%
The conclusion: web searchers have learnt that they must use
more search words to get a better list of results.Three or four
word key phrases create the best choice for your high search
engine ranking and the best listing results for searchers. Please note we can help you find the right key phrases
as we have key phrases usage statistics for the past 6 months.
Lowercase or upper-case ?
Choose lowercase. The worst situation is to miss about 15% of the
traffic (only available for case sensitive search engines - Infoseek)
| Search for.. |
%
|
| jobs |
85%
|
| Jobs |
6%
|
| JOBS |
6%
|
| JObs, jOBS, JObs |
1%
|
|
|
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