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Meta tags are part of the HTML code that few search
engines (such as AltaVista, Infoseek, Hotbot, etc) look for but most visitors to your pages never see.Meta tags
typically go after the title and between the head tags of an HTML page.You can control how a search engine does
index your web site with two (strongly recommended) types of meta tags.
<HTML>
<HEAD>
<TITLE> Academic Internet Marketing Promotion - web promotion and search engines experts.</TITLE>
<META NAME="KeyWords"
CONTENT="web promotion, web site promotion, services, search engines, website traffic, experts, webpromotion,
internet marketing.">
<META NAME="Description" CONTENT="web promotion and search engines experts increase your web site traffic
with a REVOLUTIONARY web site promotion tool: guaranteed website promotion services.">
</HEAD>
Now our listing will look something like this in search engines that support the descriptions tag:
Academic Internet Marketing Promotion - web promotion
and search engines experts.
web promotion and search engines experts increase your web site
traffic with a REVOLUTIONARY web site promotion tool: guaranteed website promotion services.
If a page doesn't have a meta tag description, search engines usually list the page's first dozen or so words instead.
There are few rules:
- Arrange the keywords in the meta tags in order of importance
- Do not use the same word within the meta tags too many times (maximum
6 repetitions).
- Use maximum 1000 characters, for your meta tags otherwise the excess
characters will be ignored by search engines.
- Use lower case for your keywords because most people search with lower
case anyway.Some search engines are case sensitive but most are not.
The Robot Tags
Another useful meta tags are the robots
tags. The search engines robots (also called spiders) are programs
that traverse many pages in the World Wide Web by recursively retrieving linked pages.Not all search engines support
this tag.The robot meta tag provides a chance to keep the content of a web page out of search services. The format
is like this:
<META NAME="ROBOTS" CONTENT="ALL | NONE | NOINDEX | NOFOLLOW">
The default is "ALL" - the search engines robots are welcome to index the page and to follow links from
this page to find other pages. Do not change "ALL" unless you build pages specifically to get listed
within a particular search engine rather than another one.
"NONE" tells the robot to ignore the page.
"NOINDEX" allows the subsidiary links to be explored, even though the page is not indexed.
"NOFOLLOW" allows the page to be indexed, but no links from the page are explored.
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